FIELD NOTES · 01
Your first week: test who will pay
A test method, with no promise of revenue.
- Write down a specific customer, problem and offer as a hypothesis.
- Invite five reachable prospective customers; do not invent traction.
- Ask about their most recent attempt to solve the problem and its cost.
- Present a clear scope and quote; record acceptance, rejection and reasons.
- Run one small delivery test within your time and loss limits.
- Use the observations to continue, adjust or stop. No response is also a result.